
We Connect.
We are a technology company that brings together digital solutions and businesses in the financial world and beyond. Our platform, 4wrd, accelerates digital transformation and open banking, facilitating different use cases and new business opportunities.
Vision
Connect the world, digital solutions for all.
Our Guiding Behaviors
We collaborate by blending experience, expertise and experimentation in a shared and diverse multigenerational ecosystem.
- Show a positive “Let’s do it!” attitude
- Collaborate inside and outside own team
- Pivot fast when needed, learning from experience
- Committed to FinConecta’s mission to connect the world
- Foster the success of FinConecta’s clients and partners
- Be accessible, listen carefully, high-quality interactions, build positive relationships
People 4wrd Strategy

Culture
Business growth, pivoting, “connectors”. Align external and internal communication.

Leadership
Growth mindset, behaviors to mobilize the organization to grow, pivot, and connect.

Talent
Attract and develop talent that maximizes company’s valuation and delivers business strategy.

Organizational Design
A flexible based-on-competences organization that enables pivoting and reassembly of teams as necessary.
Meet Our Team
A startup with 300+ years of combined experience

Jorge has also founded and led businesses in the investment, insurance, and retail industries. He is a founding member of Challenge me now a social network dedicated to personal achievement while helping charity organizations raise funds and a co-author of the Fintech Book.
Jorge holds a degree in Finance from the University of Texas, and has been recently selected as an Endeavor Entrepreneur.

He has extensive experience in design, development, and implementation of global customer-centric solutions and with multicultural team leadership. His portfolio is composed by over 140 strategic initiatives at IBM, Citibank, FedEx, Shinsei Bank, Singapore Airlines, amongst others.
Mauricio holds a Computer Science degree from the Pontifical Catholic University of Rio de Janeiro, and has been recently selected as an Endeavor Entrepreneur.

Betty sits on the board of Molson Coors Brewing Company (NYSE: TAP), where she sits on the audit committee. She holds a Bachelor of Science from St John’s University, a CEO Certificate from the Wharton-KMA in South Korea and is a certified director from the Institute of Corporate Directors, University of Toronto.

She has a degree in Psychology from the University of Belgrano (Argentina) and a Certification in Human Resources from Cornell University. She is also a certified Executive Coach, Agile SCRUM Master, Coach and Trainer, and has studies in MBSR (Mindfulness Based Stress Relief) at the University of Massachusetts.

She started her career in Marketing and PR where she led successful launches of financial products for the most important financial group in Bolivia. She then moved to an international career with Citi, heading trade finance/services for various industries. Lastly, she decided to return to the academia supporting educational programs in Colombia.
Karina is now embarking in a new venture, leveraging her knowledge and expertise now in the fascinating world of FinTech.
Karina holds a degree in Economics from Grinnell College.

Paulina holds a bachelor in International Business Administration from Iberoamericana University in Mexico City, and has several certifications among them an Innovation in Products and Services certificate from the Emeritus Institute of Management, as well as other Agile Methodologies diplomas.

She holds a bachelor's degree in Business Administration from UADE in Buenos Aires and speaks four languages: spanish, english, portuguese, and italian.


José Luis attended Business School in UMSA in La Paz, Bolivia.




graduated, he was hired by Ernst & Young in the same city as a Tax Analyst. After two years he came back to his native country, Bolivia, and worked at Sinchi Wayra (Minning company, subsidiary of Glencore) for almost five years as a Management Control Specialist. In 2018 his career path changed when he decided to study web development. He completed the Full Stack Web Development course at Wyncode Acadamy in Miami and was hired at
FinConecta in 2019 as a Software Engineer.
Besides web development and economics, Adrián has a background in Finance, Marketing and
Design. He speaks Spanish, English and German.





She is passionate about digital transformation and financial inclusion in the financial industry.

Valentina holds a degree in Graphic Design from the Design Institute of Caracas (Caracas, Venezuela), and keeps updating and promoting her knowledge in a self-taught way.
Our investors
FinConecta is backed by various important organizations worldwide. These include: Inter-American Development Bank (IDB), The Venture City (private equity fund), and private investors.


Members of the Board

Betty sits on the board of Molson Coors Brewing Company (NYSE: TAP), where she sits on the audit committee. She holds a Bachelor of Science from St John’s University, a CEO Certificate from the Wharton-KMA in South Korea and is a certified director from the Institute of Corporate Directors, University of Toronto.


Jorge has also founded and led businesses in the investment, insurance, and retail industries. He is a founding member of Challenge me now a social network dedicated to personal achievement while helping charity organizations raise funds and a co-author of the Fintech Book.
Jorge holds a degree in Finance from the University of Texas, and has been recently selected as an Endeavor Entrepreneur.

He has extensive experience in design, development, and implementation of global customer-centric solutions and with multicultural team leadership. His portfolio is composed by over 140 strategic initiatives at IBM, Citibank, FedEx, Shinsei Bank, Singapore Airlines, amongst others.
Mauricio holds a Computer Science degree from the Pontifical Catholic University of Rio de Janeiro, and has been recently selected as an Endeavor Entrepreneur.
Sustainable Development Goals 2030 (SDG)

We pledge to be a “Protector of Progress”!
The Sustainable Development Goals (SDG) are an ambitious, yet achievable group of objectives that, when attained by the year 2030, will certainly make the world a much better place for all. The 17 SDG can be grouped into six “essential elements”: dignity, people, planet, prosperity, justice, and partnership.
Our plan towards SDG 2030 will impact mostly those goals related to dignity and prosperity, by focusing on our commitment to financial inclusion and access for all.